seo, search engine optimisation

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Search Engine Optimisation (SEO)

Certified SEO professionals.

The primary goal of any website is lots of sales. To get sales you need traffic. Basically there are two main sources of traffic to any website.

  1. Direct requests from people who know what the website address is. e.g. existing customers or through leaflets etc.
  2. Search engines.

In the UK ~75% of search engine traffic is from Google. It is nearer 90% in Ireland. So Google is the primary target. Yahoo and MSN Live search are secondary targets.

The search engine's job is to provide the best match in terms of results for any given search phrase. Google often uses the phrase "relevance" to describe the way it orders the results. So, our job is to increase the website's relevance in the eyes of Google.

Google uses three algorithms (procedures) to determine relevance.

    Off page factors.
  1. Pagerank. This is the links to your page from other sites. This is measured as a pagerank. The higher the pagerank of the linking page the more relevant your site must be. So the more links from good pagerank sites the better.

    2. On page factors.
  2. Hilltop. This is how the content of a page reflects the search phrase. The text content is a big factor but other elements which can be considered the architecture of the site matter as well. As the name suggests this is about being on the top of the hill not just stuffing a page with keywords. We need to look for the optimum in all things.
  3. Sandbox. Google figures that content which changes more often is more up to date so more relevant. Just changing text etc. helps here as do things like blogs and forums. This is less important than the other two.

The process of fine tuning a website to meet these criteria is known as "Search Engine Optimisation" or SEO.

A good case study is http://www.luciditservices.co.uk. They have numerous IT security products which they wanted to come higher on Google for. A link exchange program was established to increase the page rank and individual product pages were constructed to focus on each keyphrase. Within 1-2 months per phrase we achieved page 1/2 listings. Our own site is another good example. If you Google "ecommerce worcester" we are second and third. We are the first actual company.

On a practical level we can be vary flexible. Generally we work to a monthly budget, typically £100-£1000 per month, for a set period or until the client is happy that the goals are met. We will require a certain amount of text to use as a basis for content. If you choose your goals, such as page 1 of Google for five keyphrases and we will work to them. Alternatively you could say "I will pay £100 per month for 12 months and I want the best overall improvement in traffic, in which case we will research the best way to proceed to drive customers to you.

Buy Search engine Optimisation (SEO) services.

Ways we might optimise your site:

Keyword report
Homepage tags
Full site tags
Homepage optimisation
Content optimisation
New optimised content
Site map creation
DMOZ submission
Targeted link exchange*
Search engine submission
Forum creation*
Forum management*
Dummy info site*
Pay-per-clicks*
* Management services available