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Augmented reality is set to be the next big thing in digital innovation.  AR blends physical and virtual reality and allows the virtual and physical worlds to be linked.

Mobile apps are already utilising AR to a certain extent.  Several apps have been developed which overlay information on a real time camera view, such as places to eat and shop, or points of interest in the local environment.  There are apps which allow you to measure distances, find the nearest tube station, and even shoot lasers at whoever walks into your phone’s camera frame.

The current apps available are an exciting indication of things to come.  MS Internet plan to use their technological know-how and passion for innovation to take AR to the next level.  For example, MS Internet plan to design an app which will allow you to scan items in a shop and pick up the best offers and bargains.  They also plan to utilise AR to allow gamers to animate their favourite photos and videos.  AR will be branching out from the games and entertainment world to take in GPS for cars, medical innovations and near field communication, where information can be passed from one device to another by touching them together.

Augmented Reality is set to be next year’s buzz word in gaming and entertainment, and MS Internet are leading the way from the Midlands.