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MS Internet were recently contracted to develop two exciting new apps for some famous faces.

Phil Vickery, well known TV chef and author of numerous cook books, challenged MS Internet to create an iPhone app to coincide with the release of his ‘Seriously Good Gluten Free Baking’ book.   The app is aimed at people who have Coeliac disease or are gluten intolerant, or those who simply want to create some delicious gluten free recipes.

Our brief was to design an app that features recipes, a ‘how to’ section, information on Coeliac disease and gluten intolerance, a shopping list section reminding users what ingredients are required for each recipe, and information about Phil Vickery’s other products.   All this needed to be presented in an exciting, attractive and up to the minute package, whilst being easy and enjoyable to use.

Olly Smith, Well known columnist, author, TV wine expert and star of ‘Iron Chef Uk’, challenged MS Internet to design and launch an innovative new iPhone app offering advice, information and enthusiasm to anyone who wants to get even more enjoyment from wine.

Our brief was to create a quick and handy application which makes learning about wine fun. The software for this app includes a wine guide, which allows users to choose a wine for the meal they are having, video ‘how to’, ‘wine kit’ and ‘wine styles’ guides, a fun and games section, and a wine hunting tool which allows the user to search for wine in their local area or on the web.  The design for this app needed to reflect Olly Smith’s fun, light hearted, larger than life persona, whilst being useful, accessible and attractive.

We carried out extensive research into similar apps on the market and utilised our design and programming experience to create two outstanding apps which were carefully tailored to the target market.

MS Internet’s highly skilled developers hand coded all the app information and created bespoke software, ensuring maximum appeal and ease of use.

Both projects took twelve weeks from initial planning to launch, and complied with all legal and coding requirements.  The apps were accepted at the App store on the first attempt, and left our clients more than satisfied with the results.  Phil Vickery said:

“A huge thank you to the team at MS Internet for their technical brilliance.”